Your AI co-worker for cloud, data & AI deals
Alloy fuses the whole market into one read. Smith works it like a senior rep at the anvil: finds the fit, names the funded play, drafts the outreach and books the meeting, across AWS, Azure and Google Cloud. You approve. You close.
Forj
A deal starts as raw, unproven market. You apply heat, pressure and craft, and strike it into something strong enough to stand. Everything here is named for that work.
Heat, pressure and being struck make metal stronger than it went in. Same with pipeline. Forj is the forge: it turns raw market into something fundable.
An alloy is many elements fused into one stronger metal. Alloy fuses every market signal, the cloud, the stack, the people, the funding, into one read you can act on.
The smith is the one at the anvil. Smith does the forging: finds the metal, names the funded play, shapes the co-sell, and hands you the deal. You close.
Your AI co-worker
Not a chatbot, not another dashboard. Smith is the senior partner manager you wish you could clone, one who has run the motion end to end, from first signal to signed, and works the anvil while you sleep. He reads your whole market, forges the funded deal, drafts the opener, and keeps working the account where your team already works. He hands it to you already shaped. You decide. You close.
"I forge it, you close it."
Smith live
Ask Smith. He answers like he does inside Alloy.
How Smith runs
Market signal to booked meeting, one loop that runs itself. You approve, and you close.
Every company, the cloud they run, the people.
The fit, the funded play, the money: MAP, Azure M&M, Google RAMP.
A personal message to each decision-maker, in their language.
Nothing leaves without you.
The reply lands as a booked call.
Who's ready, what's slipping, a champion who just moved.
Forj runs the readiness and outbound and hands you the opportunities, or run it yourself.
The partner manager of the future
Being good with AI tools is table stakes now. Smith is the rethink: the new partner motion, not another app to operate. The grunt work goes to the forge. You move up the value chain.
The craft stays yours: the P&L levers, the C-suite trust, the influence without authority. Smith is the multiplier. And the plays you forge travel, one motion that scales to every partner and every region, on any cloud.
Built to be trusted
Inside Alloy, Slack, Microsoft Teams, and the AI assistant your team uses (Amazon Quick, Microsoft Copilot, Google Gemini). One read, everywhere.
Every claim tied to live cloud docs, real pricing, your pipeline and Swedish market data. Cited inline.
Drafts, never sends. The human closes. Per-partner rulebook. EU-resident, spend-capped, every run logged.
The system of record
Every buying signal in your market, in one place and kept current: the cloud each company runs, the stack on top, the size, the readiness, and the people who own the call. Smith reads it like a person and hands you a funded deal, not a lead.
Straight answers
No. A tool is something you operate. Smith is a co-worker who runs the motion: he reads the market, forges the funded deal, and hands it to you already shaped. Being good with AI tools is table stakes now. The real shift is rethinking how partnerships get built, and that is what Smith is.
No. Smith finds, reads, and drafts. A person approves before anything goes out or changes. The send button stays human, by design.
AWS, Azure and Google Cloud, as equals. Smith names the funded play in each cloud's own program and never frames a customer as one to move off their cloud.
On infrastructure you own. Alloy is self-hosted, EU-resident, and the read on every account is yours.
Yes. Smith shows up in the assistant and the chat your team already uses, with the same read on every account.
Fifteen minutes. Bring a handful of accounts and watch Smith read them, name the funded play, and draft the opener.
Book a callor email jacob@forj.se